On December 10, 2022, the LA3C festival, presented by Penske Media Corporation (PMC), kicked off its first day at Los Angeles State Historic Park. The festival celebrated the rich culture and creativity of Los Angeles through music, food, and art. Attendees were treated to electrifying performances by music icons and hit makers, including Lil Baby, Snoop Dogg, Mustard, KYLE, Free Nationals, and more. The legendary ethologist, activist, and conservationist Dr. Jane Goodall also made a surprise pop-up appearance to deliver an inspiring message to the audience. The festival continued the next day with performances by Maluma, Snow Tha Product, TOKiMONSTA, and more.
The day's performances on the mainstage started with an energetic set by Shawn Wasabi, followed by local pop singer Sophia Black. KYLE's unforgettable performance included him surfing through the crowd on an actual surfboard. Free Nationals, accompanied by singer India Shawn, performed a special tribute to Mac Miller with their hit song "Time." Seventeen delivered an hour-long show-stopping performance to an electric crowd of fans, and Mingyu and Vernon introduced surprise guest Dr. Jane Goodall to the stage for an inspiring speech on the importance of conserving the environment and taking action against climate change.
The inaugural CREATIVITY AND CULTURE AWARDS took place on Friday night, honoring those enriching Los Angeles and positioning the city as an international capital of creativity, culture, and innovation. Seventeen and Dr. Jane Goodall were among the awardees, along with Bang Si-Hyuk, Jason Foster, and Monica Lozano.
Snoop Dogg, a LA music icon, treated fans to performances of his crowd-pleasers "Gin & Juice" and "Drop it like it's Hot" and paid tribute to The Notorious B.I.G. and Tupac with "Hypnotize" and "2 of Amerikaz Most Wanted." Lil Baby, the Saturday LA3C headliner, heated up the stage with hit after hit, including "Drip Too Hard," "Wants and Needs," and "Freestyle."
The festival's partnership with Hot Import Nights® included a second festival stage with its headliner Mustard, AJ Hernz, CUCO, Freya Fox, Kill Bambi, Kim Lee, Paper Idol, Rosegold, and Vice. Hot Import Nights® also showcased vehicles featured in the Fast and Furious movies, celebrity-owned vehicles, and more. Other festival highlights included Dining Discovery presented by Facebook, offering a range of multicultural food, one-of-a-kind artwork and installations representing the city, and interactive brand activations by Homedics, NYX Professional Makeup, Maker's Mark, Redken, ViX+, and SHE Media's Meaningful Marketplace sponsored by U.S. Bank, showcasing LA-based entrepreneurs.
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