Los Angeles, CA (December 11, 2022) – On Saturday, December 10, Penske Media Corporation’s (PMC) highly-anticipated LA3C music, food and art festival, which celebrates the rich culture and immense creativity of Los Angeles, kicked off the first day of the two-day festival at Los Angeles State Historic Park. Attendees were amazed by performances from beloved music icons and today’s biggest hit makers including Lil Baby, Snoop Dogg, Seventeen, Mustard, Free Nationals, KYLE and more. Fans were also treated to an unexpected pop-up from the legendary ethologist, activist and conservationist Dr. Jane Goodall to deliver a message to attendees. The excitement continues tomorrow with Maluma, Snow Tha Product, TOKiMONSTA, and more.
EVENT HIGHLIGHTS
Shawn Wasabi kicked off the day of mainstage performances with an energetic set featuring an appearance by LA local pop singer Sophia Black. KYLE hyped up the crowd with an unforgettable performance surfing through the crowd on an actual surfboard. LA natives Free Nationals performed their hits and brought out singer India Shawn as she joined them to perform their songs including “Time” as a special tribute to Mac Miller.
Seventeen delivered a show-stopping hour long performance to an electric crowd of fans. The “carats,” some of whom camped-out overnight, were out in full force during their set, lighting up Los Angeles State Historic Park as they proudly waved their lightsticks. Following Seventeen’s set, Mingyu and Vernon introduced surprise guest Dr. Jane Goodall to the stage for a speech bringing attention to the importance of conserving the environment and imploring younger generations to take action against climate change. “I want to tell you what you can do to make the world a better place. There are three reasons to have hope for our future - human intellect, nature, and the power of young people,” said Goodall, sharing an inspiring message of hope to attendees. Jane then led the crowd in an empowering chant saying, “We can, we will, we must!”
On Friday night, Seventeen and Dr. Jane Goodall were honored at LA3C’s inaugural CREATIVITY AND CULTURE AWARDS, recognizing those enriching Los Angeles and who position the city as an international capital of creativity, culture, and innovation. Amongst the awardees was Chairman of HYBE Group, and pioneer of the K-pop culture, Bang Si-Hyuk; President & Chief Operating Officer of Destination Crenshaw, Jason Foster; and former Publisher of La Opinion and President & CEO of College Futures Foundation, Monica Lozano.
LA music icon Snoop Dogg treated fans to performances of crowd-pleasers “Gin & Juice” and “Drop it like it’s Hot,” and did a tribute to The Notorious B.I.G. and Tupac singing “Hypnotize” and “2 of Amerikaz Most Wanted.” Snoop Dogg ended his set with a crowd sing-along to his self-proclaimed national anthem for the youth, “Young, Wild & Free.”
Saturday LA3C Headliner Lil Baby heated up the stage on a cold LA night performing hit after hit including “Drip Too Hard,” “Wants and Needs,” “Freestyle,” and more.
In partnership with Hot Import Nights®, the world's largest and most unique indoor/outdoor automotive lifestyle event producer, HIN Events hosted a second festival stage with its headliner Mustard. Other featured HIN Stage performers included AJ Hernz, CUCO, Freya Fox, Kill Bambi, Kim Lee, Paper Idol, Rosegold, and Vice. The Hot Import Nights® stage also featured a special DJ set by Linafornia in celebration of VIBE’s 30th Anniversary. In addition to epic performances, Hot Import Nights® presented vehicles featured in the Fast and Furious movies, celebrity-owned vehicles and more.
Alongside diverse music, festival-goers were wowed with curated best-in-class experiences including a range of multicultural food at Dining Discovery presented by Facebook; one-of-a-kind artwork and installations representing the city; fun and interactive brand activations by Homedics, NYX Professional Makeup, Maker’s Mark, Redken, ViX+; and SHE Media’s Meaningful Marketplace sponsored by U.S. Bank that showcased LA-based entrepreneurs.
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